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Title: Choosing Your Web Design
Author: Josh Szatmari
Article:
We would all like to have the best looking website, that's a
fact - but if we keep in mind that our main objective is to
finally sell our product or service online, we'll realize that
maybe design is not the most important factor when it comes to
achieve this objective.
Professional design is probably the most time consuming part of
the web development, so my first tip would be, before you are
contacting a Web Design Company, to browse the Internet for
companies which offer similar services and products - you will
find probably hundreds of them - save in your Favorites four or
five websites which you really like, print out these, and show
the printouts to as many people as you can, especially to your
existing customers, and ask them which one it's more likely is
to make them take an action (contact, buy, subscribe) on the
site. This way you have conducted your own little "marketing
pool" which will add weeks and weeks of online presence and
business.
Based on this little pool you've conducted you know have a good
idea on how your website should look like to entice your
visitors to buy your service/product.
The next step would be to contact the Web Design Company of your
choice and show them exactly want you want, cutting this way 80%
of the design time. The designer will probably make suggestions
and additions, some off them good ones but most of them just so
they can mark up the price of the design.
I would advise that you should be really firm on your feet if
you really want your website to be up and running ASAP.
Another very important aspect of this design contracting process
is that even you showed them exactly what you want, you have to
realize that you are not the designer's only client and the
designers are working on probably tens of other projects too, so
I would advise you to put in the contract you are signing a very
firm deadline for the site design, and ask for penalties on the
design company end if it's not done in time, this way you will
ensure that your project is prioritized.
About the author:
Mr. Josh Szatmari is a Web Marketing, Search Engine Optimization
Specialist & Web Developer, currently the Vice President of
Performance Development Corporation and the Web Development
Director of <a href="http://www.hiltonheadrentals.com">Hilton
Head Rentals</a>.
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